Joy Revfa, a victim of her own success

by on August 8, 2017

Never has it crossed my mind the thought of spending around half an hour on a Saturday afternoon accompanying my wife to Joy Revfa’s Pre-Loved Party held at Merve HQ in Shah Alam. They were letting go pre-loved items such as clothing and accessories. Among the attendees was Da’i Syed.

These past few years have seen Malaysia blessed with an abundance of entrepreneurs in the market of cosmetic and health products. Amidst the mushrooming numbers, the powerhouses continue to remain relevant as well as influential largely due to unorthodox and unconventional marketing strategies. Among them is the Merve founder who recently continued to hog the spotlight due to her marriage to a certain household-name musician just before Ramadhan which caught some sections by surprise and attracted some negative backlash from “concerned” fans.

A particularly disturbing trend that I find to be quite fixated in our society today is the “quick to judge, slow to understand” syndrome. And Joy Revfa may have to a certain extent fallen victim to this disease that is occurring in the masses.

As a society, we tend to judge others too often and too fast. The minute we cross paths with another person or in this age, see them on social media, we immediately analyse in split seconds, making assumptions. Obviously, we do this because we feel others are different, but maybe we also do it because we don’t think they measure up to our standards. So, the next time you’re finding fault in another person or are being judgemental, ask yourself – could this be my issue, rather than that of the other person?

Everyone is unique. Our DNA is unique. Our thumbprints are unique. To require someone to conform to the norms of the society is plain wrong. To move forward, we need to accept the outliers. The more outliers, the better it is for the society. When outliers become big of a group, they will be welcomed as part of society itself thus negating the need for automation of the uniqueness of man.

Automation addresses the pace of change in the market by removing human entities or human touch wherever possible. Day by day we see this process taking place and lesser and lesser human element is seen in everyday transactions. Can we still consider calling ourselves human when the human element of life is being drained from us? They may be a day when we spend our days locked and chained to our homes as all our daily needs and chores are being run and attended to by machines and artificial intelligence.

To err is human. To forgive, divine.

It also didn’t hurt that they had some pastries. It was a party nonetheless. So I helped myself to a couple of doughnuts. Only Hafiz Hamidun was nowhere to be seen. A wild guess is that he has locked himself in the studio, breathing life to portraits of his signature music on canvas. A shout out to all the outliers out there.


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